As an extraordinary pioneer, Tim Brown , he points out the brief definition of Design Thinking, and states about what we knows about “Design Thinking” , is a fundamental rules that utilize the designer’s ability to feel and techniques in order to satisfy people desire, and this accesible method in the business market could not only alter the user’s value but also create an new market of opportunity.
With this strong argument of Timothy, the real product is not just to satisfy customer’s needs, instead, the designers should not neglect the user’s feeling and only design the merchandise that they want, that is the process we’re gonna to deal with during this following months.
At first me and the whole crew “Easthetics” , we had our first meeting in our lovely classmate “Shruti”‘s house , just like other groups, we keep thinking about the products, and then started to have brainstorming process, after everybody presented their ideas, all we thought about was the same agreement : “There are loads of possibilities, it seems like we can design everything we want to be” . To be candid, the reason that we have to start to interview people in the street and draw a persona of our product is, in a sense, the product would be a suitable and viable project, and on the other hand, the product would be a unique and specific.
As we all know that ,Personas are “hypothetical archetypes” of real users, which means persona should be our target group, and that is the reason we should set up for it, and follow the “Hear- Create-Deliver Model” to finish the design process. Due to this, thats why we put too much effort on the solution and prototyping plans, which belongs to the final “Deliver ” stage. Afterwards, we changed our strategy to make a market research first, but it’s not just tell the people of what we want to design, instead, we rather ask the consumers, or the potential users, what you really need to have , or what kind of problems they ‘ve faced with in their daily life, I think the strategy will benefit us to develop the products effectively.